Privacy Dealer

Please read this Privacy Policy carefully before using the Site.


This privacy policy ("Policy") applies to the use of this website and any other associated website owned or operated by Cox Automotive UK Limited or any of its subsidiary companies (together being the "Site"). If you do not accept this privacy policy, you should not use this Site.

Collection of personal information

We collect personal information from you (such as name, address, telephone number, email address etc.) when you complete registration or enquiry forms or send emails to us. Please do not submit your personal information to us if you do not wish us to collect it. Furthermore, we may record any telephone calls made to telephone numbers included on the Site. Further information on the collection and use of data is set out below. If you have any questions about this Policy, please contact us on, via the contact details listed at or by post at the address set out in clause 3.1 below.

  • 1.About Us
    • 1.1."We/us/our" means where the context so requires Limited (company number 09575777), Cox Automotive UK Limited (company number 03183918), Manheim Limited (company number 00448761), Cox Automotive Retail Solutions Limited (company number 02838558), Dealer Auction Limited (company number 06676554), Real Time Communications Limited (company number 04277845) and/or We Want Any Car Limited (company number 08604812) whose registered offices are at Central House, Leeds Road, Rothwell, Leeds, LS26 OJE and/or Kingfisher Systems (Scotland) Limited (company number SC145442) whose registered office is Pavilion 2 Parkway Court, Glasgow Business Park, Glasgow, Scotland G69 6GA.
    • 1.2.We respect your privacy and are committed to protecting it and complying with applicable data protection and privacy laws including the Data Protection Act 1998 (the "Act"). We have provided this Policy to help you understand how we collect, use and protect your personal information when you visit any Site.
    • 1.3.By visiting the Site you are accepting this Policy and you expressly consent to our use and disclosure of your personal information as disclosed in this Policy.
    • 1.4.Please note that this Policy may change from time to time and, if it does, the latest version will always be available on the Site.
  • 2.Collection and Use of Data
    • 2.1.The personal information we collect from you includes:
      • (a)personal information obtained from you via the Site and the cookies we use on the Site (further details of which are provided in clauses 2.5, 2.6 and 6 below);
      • (b)personal information you provide about yourself in order to sell or buy a vehicle or manage your account on the Site;
      • (c)personal information you send to us in personal correspondence such as emails, letters or over the telephone;
      • (d)personal information we receive from other users or third parties about you and/or your activities; and
      • (e)(where applicable) personal information you provide via Online Interactive Facilities (further details of which are set out in clause 5 below).
    • The type of personal information we collect could include your name and address, vehicle registration mark, telephone and fax numbers, e-mail addresses and financial and credit card information.
    • 2.2.The personal information you provide to us will be used for the purposes of administration, processing the sale and purchase of a vehicle (including registering interest in vehicles for sale and advertising vehicles for sale), the evaluation of our services, business development, trend analysis and marketing. We will also use it to create offers specifically designed to meet your needs and as set out in clause 3 below. We may contact you by e-mail, text message or telephone calls based on transactional needs in relation to the purposes detailed in this clause 2.2 and for promotional purposes regarding marketing material and special offers that may be of interest to you. Should you wish to unsubscribe from any promotional communications from us, please follow the process outlined in such communication, or e-mail your request to
    • 2.3.Please note that there may be times when we use third parties to store and process your information on our behalf. On any such occasions, we will require any such third parties to strictly comply with our instructions and to not use your personal information for their own business purposes, unless you have consented to the use of your personal information in this way.
    • 2.4.We may store, process and/or transfer personal information to countries outside of the EEA, especially to servers in the US. If you do not agree to this procedure you should not use our products or services. Your personal information, on some occasions, is transferred outside the EEA to a carefully selected third party, for our data management and business purposes, in particular, for certain outsourced data processing undertaken by organisations on our behalf. By using our products and/or services you consent to our transferring your personal information to countries outside the EEA, if necessary, for our legitimate business purposes as outlined above. We will take reasonable steps to ensure your personal information is adequately protected.
    • If we transfer your personal information to a third party that is located in a country outside of the EEA (or to a country which the European Commission does not consider has an adequate level of protection for personal data) we will have entered into an agreement with such third party that includes the EU Model Clauses approved by the European Commission.
    • 2.5.We automatically track certain personal information based upon your behaviour on the Site using cookies and other devices. We use this personal information to do internal research on our users’ demographics, interests, and behaviour to better understand our users. This personal information may include the address of the webpage that you just came from (whether this is on the Site or not), which webpage/website you next go to (whether this is on the Site or not), what browser you are using, and your IP (internet protocol) address.
    • 2.6.We use data collection devices such as "cookies" on the Site. Cookies are small text files placed on your hard drive that assist us in providing customised services. You may decline our cookies if your browser permits, although in this case you may not be able to use certain features on the Site. For further information on cookies please refer to clause 6 below.
    • 2.7.Please note that we will not hold your personal information for any longer than is reasonably necessary or required by law.
  • 3.Disclosure of Data
    • 3.1.We may share your personal information with:
      • (a)business partners, suppliers and subcontractors for the performance of any contract we enter into with you;
      • (b)analytics and search engine providers that assist us in the improvement and optimisation of the Site;
      • (c)credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you;
      • (d)third party recipients of our services in order to demonstrate the commercial value of our services to those third parties, where we have informed you of this and obtained your consent at the time of collection of your personal information; and
      • (e)if you have provided your consent, third party marketers of auto-related products, motor manufacturers and other services that we believe may be of interest to you. In addition, your personal information may sometimes also be used by us and members of our group (further details of which are set out in clause 1.1), to inform you about changes to the Site, new services and offers that you might find interesting and for database maintenance.
    • If you wish to change personal information held about you or the information you receive from us, please email us at or write to Motors (Data Protection) at Central House, Leeds Road, Rothwell, Leeds LS26 OJE.
    • 3.2.Your personal information may also be shared with auditors or contractors or other advisers auditing or advising us on our business operations.
    • 3.3.We co-operate with law enforcement agencies, as well as other third parties, to assist in the enforcement of laws. We can (and you authorise us to by the acceptance of these terms through the continuous use the Site) disclose any personal information about you to such law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with any investigation by such law enforcement agencies or other government officials.
    • 3.4.We may transfer, sell or assign any of the personal information described in this Policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business (or any part of our group).
    • 3.5.We have the appropriate security measures in place in relation to how your personal information is stored and used, and who can see it. We use industry standard practices to safeguard the confidentiality of your personal, identifiable information, including "firewalls" and "secure socket layers". While such measures help stop any unauthorised disclosure of your information, no security system is impenetrable and we cannot guarantee the security of our system.
    • 3.6.In addition, the transmission of personal information via the internet is not completely secure. Once we have received your personal information, we will use strict procedures and security measures to try to prevent unauthorised access. However, we cannot guarantee the security of your personal information, any more than any other company can. Please note therefore that any transmission of your personal information to the Site is at your own risk and we cannot accept any liability for the loss, theft or misuse of any personal information which you have provided to us if there is a security breach.
    • 3.7.Where we have given you (or where you have chosen for you) a password which enables you to access certain parts of the Site, you are responsible for keeping the password confidential. We ask you not to share a password with anyone.
  • 4.Your Rights in Relation to Your Information
    • 4.1.The Act gives you the right to access personal information held about you. You can write to us at any time to obtain a copy of your personal information, to have any inaccuracies corrected and/or updates made. Please email or write to us at the contact details set out at clause 3.1 above and quote your name and address. We would be grateful if you could also provide brief details of the personal information of which you would like a copy or which you would like to be corrected/updated.
    • 4.2.We require proof of your identity before providing you with details of any personal information we may hold about you and we charge £10 (ten pounds) to cover the administration costs involved in providing you with a copy of your personal information.
  • 5.Online Interactive Facilities
    • 5.1.If at any time the Site offers any chat functionality, notice board facilities, forums, newsgroups etc. ("Online Interactive Facilities") we may collect the personal information that you disclose. Such personal information will be used in accordance with this Policy. Please note that we cannot be responsible for other parties’ use of the personal information which you make available to such third parties through any Online Interactive Facilities on the Site. Please be careful about what personal information you disclose in this way.
    • 5.2.If you post or send offensive, inappropriate, illegal or objectionable content while you are in any of our Online Interactive Facilities, we may use your personal information to stop such behaviour, and where we believe that you are, or may be, in breach of any applicable laws, we may use your personal information to inform the police or requisite law enforcement agencies.
  • 6.Use of Cookies
    • As set out in clause 2.6 above, a cookie is a small piece of data that is sent from our web server to your browser, which is saved on the hard drive of your computer, smartphone or other device ("your device").
    • A cookie cannot:
      • read data off your hard disk or read cookie files created by other sites;
      • damage your system;
      • run programmes on your computer; or
      • deliver viruses.
    • 6.1.Why do we use Cookies?

      The cookies used on the Site are broken into three categories and are explained below in this clause 6.1 with options to opt out of all or selected cookies.

      • 6.1.1.Essential Site Cookies
      • These cookies allow you to use essential features of our Site. The essential features of our Site require the use of certain cookies so that we can remember your postcode and what is in your shortlist whilst you continue to browse our Site and/or navigate to different pages of the Site during your browsing session. We are also able to identify you as being logged in to the Site and ensure that you are able to access the appropriate features on our Site.
      • Below is a list of the essential cookies that we use on the Site:
      • Name Type and Duration Purpose
        JSESSIONID Session None personally identifiable used for consistent experience
        CFID Session None personally identifiable used for consistent experience
        CFTOKEN Session None personally identifiable used for consistent experience
        CF_CLIENT_AUTOEDITGO_HC Session None personally identifiable used for consistent experience
        CF_CLIENT_AUTOEDITGO_LV Session None personally identifiable used for consistent experience
        CF_CLIENT_AUTOEDITGO_TC Session None personally identifiable used for consistent experience
        tc_acceptance Persistent Agreeing to the terms and conditions
      • Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.
      • Visiting will provide information on settings within your browser as well as other useful information on cookies.
      • Below are links to most used browsers with information for blocking cookies, however, be mindful that if you use multiple browsers you will have to undertake this process on each browser and blocking these essential Site cookies will result in a limited experience of the site:
      • 6.1.2.Analytics and Optimisation Cookies
      • These cookies are used to measure website performance, monitor engagement and run experiments to improve user experience of the Site. You can opt-out of each service by following the link in the opt-out section of the table below:
        Name Type and Duration Purpose
        Google Analytics
        _ga 2 years Used to distinguish users
        _gat 10 mins Used to throttle requests
        _hjClosedSurveyInvites This cookie is set once a visitor interacts wi th a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.
        _hjDonePolls This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.
        _hjMinimizedPolls This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.
        _hjDoneTestersWidgets This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.
        _hjMinimizedTestersWidgets This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.
        _hjDoneSurveys This cookie is set once a visitor completes a survey. It is used to only load the survey content if the visitor hasn't completed the survey yet.
        _hjIncludedInSample This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
        Opt out
      • 6.1.3.Retargeting & Audience Cookies
      • We use various technologies to collect and target users based on cookies. Cookies collect information on user engagement. Various engagements are added together to build audience lists which are then used to show targeted ads to users on third party sites. These audiences are used by us on the behalf of ourselves (, Cox Automotive UK businesses, and customers (e.g. car dealers and car finance providers).
      • The platforms, and cookies used for this are listed below with links to opt out pages:
        Name Purpose
        Google DoubleClick, Analytics and Adwords
        Cookie info: uses audiences created using Google Analytics cookie data to buy ad inventory through Google DoubleClick
        Adwords Conversion tracking uses Google Adwords to track conversions and build audiences. These audiences are used to buy relevant ad inventory to target users on third party sites.
        Adwords Remarketing uses audiences created using Google Adwords cookie data to buy ad inventory through Google DoubleClick
        Advertising Features We use the Google Analytics feature UserID to stitch together visits that you may make to the site from various devices based on a unique UserID which we assign to each user login.
        Opt out
    • 6.2.Set 3rd Party Cookie Preference
    • Using the opt out links in the tables above, you can set preferences for each provider, additionally you can use the Your Online Choices or Network Advertising Initiative website to set your preferences for cookies that may be found for these and other sites.
    • 6.3.How Google products use cookies
    • For a detailed description of how Google use cookies in advertising visit Google Privacy & Terms page. Google have given the option for you to opt out of ads that have been served based on your usage of Google products. For further information on how Google uses data or to opt out of ads based on your interests visit Control your Google ads page.
    • 6.4.What about Hyperlinks?
    • The Site may sometimes contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies (including cookies) and we urge you to review them. They will govern the use of any personal information you submit or which is collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such third party websites is at your own risk.
    • 6.5.What about Flash Cookies?
    • A Flash Cookie is a type of cookie which is collected via Adobe Flash Player, and is a piece of software which you probably have on your device to watch videos or podcasts online. We may use Adobe Flash Player to display video or image content. It may not be possible to block or restrict or block Flash Cookies using your browser settings, however, information on how to control flash play privacy and security settings is available from the Adobe website at:
    • 6.6.Who do I contact about Cookies?
    • If you have any questions about our use of cookies, please contact us either via the email address or by post at the address set out in clause 3.1.
  • 7.Use of Your Personal Information Submitted to Other Websites
    • 7.1.We cannot be responsible for the privacy policies and practices of other third party websites even if you accessed the third party website using links from the Site or you linked to the Site from a third party website.
    • 7.2.We recommend that you check the policy of each website you visit and contact the owner or operator of such website if you have any concerns or questions.

Date: 24th March 2017